In the light of the international scandal that is “horsegate”, the National Farmers Union are launching a huge “Buy British” press campaign with the slogan above.  Fantastic, I say……… As we have been saying for years:  100% own and local is 100% traceable. 

Ironic, really, that the first supermarkets came into being to eliminate the practice of adulterated food (chalk dust in flour and the like).  I doubt very much that it is the death knell for the supermarkets but let us hope that the horsemeat scandal will throw a life-line to the smaller retailers and producers.  Essentially though, the consumer dictates, so “make it happen”!

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